New collaboration celebrates over 30 years of KRAFT’s beloved shapes line-up with Super Mario
For over thirty years, KRAFT Mac & Cheese has been a beloved staple in many households, satisfying cravings and bringing families together over a bowl of creamy, cheesy noodles. And now, with the help of Nintendo, KRAFT is taking its infamous shapes to a whole new level with the launch of KRAFT Mac & Cheese Super Mario Power-Up Shapes.
The iconic shapes, including Fire Flower, Super Star, and Super Mushroom, are inspired by elements from the legendary Super Mario universe. These shapes not only add a fun twist to the classic mac & cheese but also allow fans of all ages to power up like their favorite characters in a deliciously satisfying experience.
Both KRAFT Mac & Cheese and Super Mario have been constants in the lives of fans from all generations. Whether it’s fueling up for a session of video games or enjoying a family dinner, these two brands have been there through it all, creating memories that last a lifetime. With this new collaboration, the connection between the two brands is even stronger, providing a comforting and fun experience that brings friends and families closer together.
According to Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese, at The Kraft Heinz Company, “In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together. We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio.”
The history of KRAFT Mac & Cheese shapes dates back to its inception, with over 300 different shapes and more than 30 patents being created in partnership with beloved movies, TV shows, and video games. These collaborations have allowed fans to enjoy their favorite characters and items in a delicious and fun way.
Now, with the launch of KRAFT Mac & Cheese Super Mario Power-Up Shapes, fans can look forward to a cheesy and adventurous mealtime experience. The product is now available in major retailers nationwide in both the classic blue box and Easy Mac cups. So, whether you prefer the traditional stovetop method or the quick and easy microwavable option, there’s a shape for everyone to enjoy.
KRAFT and Nintendo have always been dedicated to bringing joy and nostalgia to their fans, and this partnership is just another way of doing so. As families continue to juggle hectic schedules, KRAFT Mac & Cheese and Super Mario offer a nostalgic escape, where everyone can come together and bond over two things they love – delicious mac & cheese and the beloved Super Mario franchise.
So, gather your family and friends, and get ready to power up your taste buds with the new KRAFT Mac & Cheese Super Mario Power-Up Shapes. It’s time to relive your childhood memories and create new ones with every bite.